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November 07.2025
3 Minutes Read

CMS Drug Pricing Changes for 2026: Impacts on Pharmaceutical Sales Strategies

CMS Implements Major Drug Pricing Changes in CY 2026 Physician Fee Schedule Final Rule

A Major Shift in Drug Pricing Policies

The recently released Calendar Year (CY) 2026 Physician Fee Schedule Final Rule by the Centers for Medicare & Medicaid Services (CMS) marks a significant change in drug pricing regulations under Medicare. Effective January 1, 2026, this new rule introduces important modifications to how Average Sales Price (ASP) is calculated, specifically addressing bundled sales arrangements and bona fide service fees (BFSFs).

Understanding Average Sales Price Adjustments

ASPs play a crucial role in determining the reimbursement rates for drugs covered by Medicare Part B. The new guidelines emphasize that manufacturers must accurately report ASP while accounting for any bundled arrangements that may affect pricing. This means that any concessions offered through bundled sales must be reflected in the ASP calculations, in contrast to previous methodologies where certain discounts were excluded.

New Regulations on Bundled Arrangements

One of the key features of the finalized rule is the definition of 'bundled arrangements,' which is intended to encompass pricing concessions conditioned upon purchasing the same drug or related products. Previously, there were discrepancies in how discounts were applied in bundled sales, leading to confusion among manufacturers. Now, under the final rule, all discounts must be allocated proportionately—a move expected to streamline pricing transparency in the pharmaceutical sector.

Impact of Bona Fide Service Fees

BFSFs have historically been excluded from ASP calculations. However, CMS is introducing new requirements surrounding the documentation and reporting of these fees. Manufacturers will be required to retain letters from service providers certifying that these fees are not passed on to clients, adding an extra layer of compliance. This alteration aims to ensure that service fees are handled fairly within ASP calculations, revealing potential issues around transparency that have long existed.

Negotiated Prices for Expensive Drugs

Another significant aspect of the changing landscape is the implementation of negotiated prices for high-cost drugs as seen in the recent shifts pushed by the Inflation Reduction Act (IRA). As new negotiated prices take effect in 2026 for drugs like Eliquis and Xarelto, stakeholders can anticipate considerable implications on out-of-pocket costs for Medicare beneficiaries, forecasted to save patients and the government billions annually.

Looking Ahead: Future Policy Changes

As the healthcare landscape continues to evolve, the finalized CY 2026 PFS final rule serves as a precursor for future policies. CMS has stated that it will continue refining policies surrounding BFSFs, suggesting that manufacturers might face increasing scrutiny over pricing strategies. Observers are poised for further developments, including potential revisions to existing regulations governing drug pricing and reimbursement.

Conclusion: A Path Toward Greater Compliance

The finalized rule signifies a potential turning point in how drug pricing strategies are managed in the pharmaceutical industry. For manufacturers and marketers alike, adapting to these changes will be essential for compliance and for maintaining their crucial position within the healthcare ecosystem.

The pharmaceutical industry, faced with the need to provide greater transparency and accountability in their pricing practices, must proactively adapt to these evolving regulations. As compliance becomes mandatory, focusing on the implications of these changes will be essential for those participating in the Medicare drug market.

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11.06.2025

Novo Nordisk's Marathon Approach to Diabetes and Obesity Turnaround: What It Means for Pharmaceutical Sales Trends

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